2024 WELLNESS EXPO AD CAMPAIGN

The Maricopa County Public Health department was hosting their annual Wellness Expo and needed a series of advertisements to promote the event online. The goal was to create square and carousel social media ads that utilized the Maricopa County brand guidelines, appealed to a wide variety of people within the county, and had a cost per link click under $1.00. These ads were posted to Facebook, Instagram, and Threads.

STATIC SOCIAL MEDIA GRAPHICS

CAROUSEL SOCIAL MEDIA GRAPHICS

ANIMATED SOCIAL MEDIA GRAPHICS

Blue English Wellness Expo Animated Graphic(1).gif

Blue Spanish Wellness Expo Animated Graphic(1).gif

Yellow English Wellness Expo Animated Graphic(2).gif

Yellow Spanish Wellness Expo Animated Graphic.gif

RESULTS

The 2024 Wellness Expo ad campaign ran from September to October 2024, and during those two months, we’ve utilized Meta Ads Manager and Sprout Social to measure the reach and amount of interactions received. Below are both the individual and cumulative results for the entirety of the campaign.

OCTOBER

SEPTEMBER

Reach: 312,367
Impressions: 1,170, 472
Event Responses: 874
Cost Per Event Response: $0.51
Link Clicks: 7,087
Cost Per Link Click: $0.51

Reach: 119,969
Impressions: 390, 973
Event Responses: 490
Cost Per Event Response: $2.66
Link Clicks: 4,287
Cost Per Link Click: $0.32